Eagle Boys Express launches 13th and 14th stores with HOYTS
Eagle Boys Express is set to open its 13th and 14th stores within the HOYTS cinema network on November 30.
The latest stores are being installed within HOYTS Sunnybank, located at Sunnybank Plaza in Southern Brisbane and HOYTS Eastland at Eastland Shopping Centre in Ringwood Victoria, marking the partnership's fifth year.
Eagle Boys Express brand manager Robin Heslehurst said the latest installment to the HOYTS cinema network was proof that the Eagle Boys brand was thriving in this market, with additional stores to come.
“We’ve identified a highly suitable market with HOYTS Cinema and we’re excited to continue to further our mark within the network,” he said.
“Our products benefit both HOYTS and its patrons; allowing families and friends to enjoy a substantial food offer when they sit down for a movie."
“The Eagle Boys Express offer is a convenient option for customers providing the perfect way to quench hunger as they rush from work to catch a movie, while being an alternative or perfect addition to the traditional popcorn or ice cream snacks popular with cinemagoers.”
HOYTS General Manager – Premium, Food and Beverage Matthew Ezra said incorporating Eagle Boys Express systems into HOYTS cinemas across the country was testament to the pizza network’s business model and variety and quality of products.
“With the inclusion of Eagle Boys Express’ products, HOYTS offers our guests dinner and a movie, and does not force them to go elsewhere as they would have in the past,” he said.
“This allows us to offer a truly end-to-end entertainment experience and the Eagle Boys Express team has been proactive in their support for HOYTS, while taking real steps to understand our business, our patrons and our objectives."
“We’re delighted with the continued partnership with Eagle Boys Express and look forward to this continuing.”
