In Focus
FRANCHISING | Staff Reporter, Australia

Find out how Ribs and Burgers aims to push innovation for 2017

QSR Media got in touch with the people behind Ribs and Burgers to ask about what makes the brand unique in the competitive marketplace.

Ribs and Burgers serves fresh, hot burgers and eight hour slow cooked ribs in an environment that emphasizes friendly service, cosy vintage furnishings and warm welcoming atmosphere. The brand uses hand prepared, grass fed, hormone free, 100% pure beef patties and free range chicken breasts for its burgers, while offering a side selection of chips, freshly cut salads, onion rings and signature sauces.

QSR Media: Can you tell us more about Ribs and Burgers?

Ribs & Burgers is a company owned Boutique Quick Casual Restaurant that specialises in ribs whilst offering burgers. It’s a new standard in affordable casual dining, bringing to life both its origins and the generous, authentic nature of its food. The brand identity evokes the combined and interwoven history of the classic butcher shop that projects authenticity of its origin in a nostalgic and engaging atmosphere.

QSR Media: What differentiates your brand in the market?

We started 5 years ago before the burger boom, serving the best quality products available in the market. The brand itself is built on family traditions of secret recipes that act as the back bone of Ribs & Burgers. Our key discriminators are the 45-year-old basting sauce and grilling techniques of our meats, plus our Aunty Jones pink sauce which you cannot get anywhere else.

QSR Media: How are your customers reacting?

We really try our best to always listen to what our customers have to say. We do this by talking to our customers and introducing our monthly specials. Doing so allows us to cater for the diversity in tastes in the local communities. So far our customers love our products and brand, over time we have built a loyal following.

QSR Media: What can you say are the challenges you are currently facing in the industry? Opportunities?

The flood of competition in the QSR market has been challenging, but this has turned into an opportunity as it has forced us to not be complacent. We are consistently re-inventing ourselves to stay at the forefront of this growing market.

QSR Media: Any big plans you were particularly excited about?

To raise as much money as we can for Save Our Sons. We launched Ribs 4 Kids nationwide on December 1st serving our new chicken ribs. For every board of chicken ribs sold, $2 will be donated to Save Our Sons.

QSR Media: What would you like to tell the market about the direction of your brand?

​We are currently in the process of updating the look and feel of the brand, whilst going ahead with our plans for local and international growth.

For the future, we want to keep doing the basics well, this has always been our focus whilst providing innovative products and the best service possible to our customers. 2016 has been a great year of innovation, with the creation of the Mutant Burger going far and wide, we want to continue to push the envelope in 2017.

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