In Focus
FRANCHISING | Staff Reporter, Australia

Find out how mobile franchise The Coffee Guy fills an untapped niche in the coffee market

QSR Media got in touch with the people behind The Coffee Guy to ask about what makes the brand different for franchise owners and what its plans are for the future.

The Coffee Guy operates on primary franchise model of a mobile coffee van, delivering quality coffee daily to customers within a set territory. The Retail Food Group purchased The Coffee Guy in November of 2012 and are launching in various territories across Australia.

QSR Media: Can you tell us more about The Coffee Guy?

The Coffee Guy is Australia's newest and most exciting mobile coffee franchise. From its humble beginnings ten years ago in Auckland, New Zealand, The Coffee Guy has grown throughout Australia since successfully launching in the mobile coffee market on the east coast in May 2013, to now being a local icon in select territories throughout the country.

After the launch of the first The Coffee Guy franchise on the west coast in Canning Vale, the brand has further expansion plans across the country in a mix of metro and regional locations throughout Australia, offering a slate of opportunities for potential franchise partners.

QSR Media: What differentiates your brand in the coffee market?

The growth of coffee culture in Australia is rather significant, making it such a robust industry with key players. The Coffee Guy's biggest benefit is that its mobile platform removes the cost and complexity of running a traditional cafe due to its static nature and low cost startup. In any new business there is fear of the unknown, however The Coffee Guy overcomes these concerns through intensive training and business development programs which significantly reduce these fears for the franchise partner.

QSR Media: How are your customers reacting?

From what we see and hear from our customers and on social media, The Coffee Guy caters to all elements of producing a quality coffee for its customers. Within such a high demand market with plenty of choice and knowledge by customers, the quality and convenience of coffee is critical. Each van is customised and fitted with the finest Italian espresso hardware finished in sleek stainless steel, to produce the best coffee that our customers know and love. The unique blend brewed fresh in The Coffee Guy vans has been chosen specifically for the mobile coffee market and runs a smooth, aromatic and rich in colour coffee to cater for the extensive hot and cold menu offering.

QSR Media: What can you say are the challenges you are currently facing in the industry? Opportunities?

Australia is one of the biggest mobile coffee van markets, but The Coffee Guy fills the unfulfilled niche. Being a new and exciting mobile coffee franchise that delivers high quality coffee daily to customers, the biggest benefit for business owners is the exceptionally low start-up cost. The cost considerations are limited to vehicle costs (rego, service, insurance and fuel), franchise fees (marketing and advertising), loan repayments and stock control.

One of the biggest opportunities for potential franchise partners is that The Coffee Guy is the perfect lifestyle and business choice, giving the owner opportunity to have a great work-life balance due to the minimal time and cost considerations. Business hours are generally Monday to Friday and work on the weekends is usually limited to the morning, however remains at the discretion of the owner.

QSR Media: Any big plans you have before the year ends?

The Coffee Guy has targeted expansion plans in a mix of metro and regional locations throughout Australia. We have recently released a number of lucrative territories in each of the Australian capital cities and are targeting to reach a footprint of over fifty, The Coffee Guy, franchises this financial year.

QSR Media: What would you like to tell the market about the direction of your brand?

The coffee market is an ever changing and evolving industry that relies on market trends and taste to be successful. At The Coffee Guy, we always aim to keep up with the latest market trends, coffee quality and flavour by introducing new product lines and menu innovations as well as alternative coffee brewing methods.

Enjoy the perfect equilibrium of work-life balance by becoming a franchise partner with The Coffee Guy. With extensive training, support and a tailored launch program, you'll learn the ins and outs behind excellent customer service and how to master the art of making barista-quality coffee. Being Australia's newest mobile coffee franchise with low start-up and operating costs, it's clear that this is one of the most rewarding work-for-yourself choices out there. You will have all the tools you ever need to succeed with a handy return on investment. Give yourself the confidence to excel and put a satisfied smile on the face of your customers delivering delicious coffees daily.

Find out more by visiting or call John Stanton on 0421644661 to enquire further.

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.