Check out what Hungry Jack's plans for the new year
QSR Media got a chance to speak with a Hungry Jack's spokesperson to discuss the brand's successes and plans going forward.
QSR Media: Can you tell us more about the brand, and about the success of Hungry Jack's, opening its 400th store in the country?
Hungry Jack's: Hungry Jack’s hold the Australian Master Franchise from Burger King Worldwide and has been a fixture on Australia’s business landscape for more than 40 years. It is a separate and privately owned business in Australia with 400 restaurants nationally. Hungry Jack’s is a major employer and is proud that more than 600,000 Australians began their working life with a job at Hungry Jack’s. Around 15 per cent of Hungry Jack’s restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades.
The Hungry Jack’s network, which opened its first restaurant in the Perth suburb of Innaloo, Western Australia in 1971 has provided employment opportunities for more than 600,000 people over the past 44 years and now employs more than 18,000 staff across the country.
QSR Media: How does being privately-owned make Hungry Jack's unique from other brands?
Hungry Jack's: Hungry Jack’s is Australia’s most successful privately owned quick service restaurant network. Being privately owned allows the company to be more flexible and innovative to respond to customer needs swiftly.
QSR Media: What can your consumers expect from your brand in the coming years?
Hungry Jack's: Hungry Jack’s is stepping up expansion in 2016, with plans to open approximately 30 restaurants, including bringing the famous flame-grilled Whoppers to six to eight extra communities in Sydney, where the brand is underrepresented.
QSR Media: What would you like to tell the market about where your brand is strategically headed?
Hungry Jack's: The economic impact of Hungry Jack’s has been significant to Australia and Australians not only in the form of employment, but also in supporting local industry. About $250 million worth of food is sourced locally each year, including Hungry Jack’s famous flame-grilled 100 per cent Aussie beef patties and the 400 restaurants turn over more than $1 billion annually.