Burger Urge ventures into world of franchising
4 more stores are slated to open.
Burger Urge strives to continue the brand’s growth and expansion by projecting an additional of four franchised stores within the year. The brand has also recently franchised a store in Kelvin Grove.
Below is a Q&A with Sean Carthew, Director of Burger Urge.
QSR Media: How do you differentiate yourself from other gourmet burger QSR's?
Sean: Unique branding, Superior Products, Good Sense of humour
QSR Media: You have just franchised a store, tell us a bit more about this?
Sean: It's in Kelvin Grove, owned by twin brothers - 23 years old, 100sqm store, 10 year lease.
QSR Media: What advice would you give to someone looking to franchise their QSR brand?
Sean: Franchising before being ready can be fatal. Take 3 - 5 years and get your model right before taking the next step. Make sure you have a good franchise team and are well capitalised because it is very expensive.
QSR Media: What are your top 3 priorities?
Sean: Build a great brand, create a great culture with great team of people, enjoy the journey!
QSR Media: You have a big year projected for 2013 with another 4 franchised stores, how are you going to manage that growth?
Sean: By getting site selection & franchisee selection right. We have an excellent / experienced management team and excellent advisors.
QSR Media: It's often been said that it's difficult to attract quality franchisees, what's your strategy here?
Sean: We have a great product and a strong brand with solid financials. We have no doubt that quality people will find us because we are a quality operation and it is a natural / organic progression.
QSR Media: How would you describe Burger Urge the brand?
Sean: Young, Edgy, Dangerous, Unconventional, Individual
QSR Media: Any other comments?
Sean: We Love what we do and that is reflected in the quality of our work & in the business. We are confident the business will succeed because of our passion for it.
