In Focus
FRANCHISING | Staff Reporter, Australia

Boost Juice moves away from traditional outlets

It also announced plans to shake up the smoothie and juice market with product innovations to launch in the coming months.

Boost Juice managing director Claire Lauber says the brand wants to challenge the traditional shopping centre and have been exploring more creative sites as part of its expansion plans.

QSR Media: What's new at Boost Juice?

Boost is a brand that is continually changing and responding to its customers’ needs. However, there is one thing that we do differently and that’s using real fruits and real vegetables in every single drink. The message of realness is very important for the brand, and we have been looking at new ways to bring that message to life. We have done this by launching our new Breakfast Category nationally late last year and during the summer, exploring the message of what it means to be real.

In addition to this, customer service continues to be a key focus for us with new projects going live to to create an experience. From scrapping mystery shopper last year and putting real-time feedback in the hands of our customers, we are seeing our stores and team collaborating on the overall customer experience of the brands.

QSR Media: How was the brand's rate of expansion last year?

We continue to experience steady growth year on year. We really want to challenge the traditional shopping centre/strip growth and have been exploring more creative sites as part of our expansion plans.

Part of knowing how to expand is knowing your customer – and we know our customer chooses Boost when looking for a quick and healthy on the go option – which is why we are also looking at convenience locations as part of those expansion plans.

QSR Media: What are the 2018 expansion plans?

We will continue to see this trend and I believe that our expansion will continue to grow away from the traditional brick and mortar store but into a digital space where we look forward. Watch this space!

QSR Media: The brand launched an experiential retail campaign last year with the Messenger Chatbot, will the brand launch further digital means of interacting with guests?

We are proud of leading the way with innovation and we plan to continue that path. When it comes to innovating in the digital space, we’re conscious of not innovating just for the sake of innovation, but we’re innovating for the sake of our customers and enhancing their overall experience with the brand and our products. We have also just re-launched the Boost App which has an improved overall user experience, including seamless marketing campaign integration.

QSR Media: How about delivery?

Delivery is on the forefront of every QSR brands minds. However, we’re not just going to jump on the bandwagon. Were currently in the process of trialing different avenues and finding out which will offer our customers the best experience.

QSR Media: Can you tell us any plans that your brand is particularly excited about?

There is so much happening at the moment! One that I am personally excited about is our product development. We have some new products that we have been working on and will be going to market in a test environment in the coming months. These new products will really shake up the smoothie and juice market and open up the Boost Juice menu to a broader audience. We’ve also launched our new look and feel at two concept sites, where we have implemented a more holistic in-store digital integration. The early signs are strong and we look forward for the concept to roll-out across our network.

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