Subway and Grill'd closely associated to ‘healthy alternative’ offering
emma shows consumers most closely associate the Subway and Grilld brand with offering a ‘healthy alternative’.
Ipsos’ Enhanced Media Metrics Australia (emma) study shows that Subway is the #1 consumer choice for healthier quick service food with 54% agreeing that Subway offers a healthy alternative than other fast food chains.
With a growing demanding for organic, free range, hormone and antibiotic free meat, Grilld has capitalised on this food revolution advertising 100% grass-fed, hormone free and Australian born and bred meat. They are a popular choice, with over half of the population searching for a health burger.
The juice trend continues to boom with Boost Juice as a standout at 42% among the plethora of juice and smoothie bars popping up around the country. Other QSRs are also jumping on the bandwagon incorporating fresh juices & smoothies into their menu as a substitute to soft drinks.
All three Mexican restaurants (Salsas 34%, Zambrero 32% and Guzman Y Gomez 24%) made it into the top ten with consumers believing these chains menus offers a healthy food choice.
In a bid to attract health-conscious customers McDonalds’ commitment to a healthier menu option for families have evolved over the past decade & with clear nutrition labelling on their packaging since 2004 and also introduced board labelling in 2011 for customers prior to their purchase decision, has made it into the top 10 at 24%.
More information on emma available at emma.com.au.
