QSR night owls

Ipsos’ Enhanced Media Metrics Australia (emma) study shows there is a

clear relationship between eating out and the entertainment industry. The QSR customer profile is younger than the population at large and this is evident in the social activities that heavy QSR consumers enjoy too.

30% of clubbers will eat at a QSR at least once per week, and nearly one in five concert goers will do likewise, providing opportunity to the QSR marketer to target campaigns via media dedicated towards these audiences.

Going to the movies is also popular with QSR consumers, this insight could be used to drive QSR traffic via cinema advertising, special offers for ticket holders and movie sponsorships.

More information on emma available at emma.com.au.