Published:
Deal or No Deal: Dealing in Australian Foodservice
For Australian consumers, how important are deals when eating out?
According to a survey by the NPD Group, dealing has been the key driver of restaurant visits in the past three years. From an increase of 29% in 2011, restaurants have seen a 34% increase this year in visits involving a deal.
However, the firm noted that some details on the survey -- particularly deals' growth rate slowing down -- suggest deal levels may have reached saturation in the market.
"Consumers are starting to think about other motivations, not just price, when deciding where they want to eat," the NPD Group noted.
