Crust shares what's new for the brand and 2015 plans
Recently awarded Quick Service Restaurant of the Year by Roy Morgan, QSR Media catches up with Crust Gourmet Pizza Bar.
QSR MEDIA: To what do you attribute the win at the Roy Morgan award to?
Crust: Crust has always been focused on using premium ingredients to create unique flavour combinations, and we have found this is resonating well with consumers. As the Crust brand expands across the country we have access to more and more consumers and the evidence is clear – they love what we do! We continually raise the bar on what consumers can enjoy on a pizza, and this award proves our approach is hitting the mark within the QSR market.
QSR MEDIA: What is new with the brand? Are there any new initiatives that you are implementing or brand updates you would like to share?
Crust: At Crust, we have always focussed on satisfying our customers by bringing them premium ingredients, sensational flavour combinations and delicious gourmet sides to create the ultimate dining experience. We will be launching several new products and an exciting new competition very soon. The Crust Mobile Pizza Bar has also been touring the country and we now have a small, medium and large style container available for events, festivals and sampling opportunities.
QSR MEDIA: What are your plans and goals for Australia in 2015 and beyond? Any international plans?
Crust: The rest of 2015 will see Crust’s Mobile Pizza Bar on the road winning new customers at major events. Crust is always looking internationally for opportunities, and RFG has recently formed an International Division to drive this area of our business forward. We also look forward to opening new stores domestically, and have some great opportunities for motivated franchisees across Australia.
QSR MEDIA: What has the brand accomplished in 2014?
Crust: The standout of 2014 for Crust was the enhancement of our online ordering system and integration of our digital and traditional marketing strategies to increase the revenue and average transaction value for our Franchisees. Coupled with some innovative, successful new product launches and promotions our initiatives led to our success during the year, and ultimately earned us the title of QSR of the Year.
