Baskin-Robbins dead set on expanding by 200 more shops
It plans to do so in 10 years.
Recently, Dunkin’ Brands International and Galadari Brothers have announced the joint venture of the two companies to further develop and expand the brand, Baskin-Robbins.
Read report on Galadari Brothers and Dunkin’ Brands International joint venture here.
Below is a Q&A with Giorgio Minardi, President of Dunkin’ Brands International.
QSR Media: What initiated the two companies to engage in a joint venture?
Giorgio: Over the past few years, Dunkin’ Brands has worked to refresh the Baskin-Robbins brand in Australia. We feel the time is now right to transition to a joint venture partnership with one of our incredibly strong existing franchise partners, Galadari Ice Cream Company (GICC), to further develop the Baskin-Robbins brand in the market. We see tremendous opportunity for Baskin-Robbins in Australia, and are confident that our joint venture partnership with GICC, a best-in-class operator, will help us further grow the brand in the coming years.
QSR Media: How will this joint venture be beneficial to the two companies?
Giorgio: The joint venture agreement between Dunkin’ Brands and Galadari Ice Cream Company will mean the development of 200 additional Baskin-Robbins locations across Australia in the coming decade. We feel there is tremendous opportunity for the brand in Australia, and look forward to working together with GICC to further develop Baskin-Robbins in the market.
QSR Media: What key business philosophies do the two companies both share and value?
Giorgio: Galadari Ice Cream Company has been a tremendous franchise partner for the Baskin-Robbins brand for 35 years and has grown Baskin-Robbins into the preeminent ice cream company in the Middle East. They have led the way in the Middle East ice cream industry and have made Baskin-Robbins the preeminent ice cream brand in the region. We feel that unifying our efforts in Australia will help us grow in the market.
QSR Media: What are the target goals of this venture?
Giorgio: The joint venture agreement between Dunkin’ Brands and Galadari Ice Cream Company calls for the development of 200 additional Baskin-Robbins shops in Australia over the next ten years. We believe there’s tremendous opportunity to grow the Baskin-Robbins brand in this market. We will also continue to strive for operational excellence and exceptional customer service. Overall, we want to ensure even more ice cream lovers throughout the country can enjoy Baskin-Robbins’ delicious ice cream, custom ice cream cakes and frozen beverages, all served in a fun environment and at a great value.
QSR Media: What actions will be taken to achieve these goals?
Giorgio: Under the terms of the agreement, Dunkin’ Brands International will maintain a twenty percent stake in the new venture, with Galadari Ice Cream Company being primarily responsible for day-to-day operations for the brand in Australia. While it is too early to elaborate on specific actions, GICC will continue to work with Australian franchisees and the current local leadership team to offer a wide selection of ice cream treats for every occasion designed to make our guests happy.
