Soul Origin's coffee sales surged 10% over the past 12 months

It is investing heavily in training and the latest market leading coffee technology.

“We take our coffee very seriously at Soul Origin,” said Soul Origin national barista trainer Sam Taylor.

“In recent years, we have been focused on investing in the latest, market leading coffee machines, technology and training to ensure we continually exceed customer expectation and meet the growing demand from Australia’s vibrant coffee culture.”

Soul Origin’s more than 90 stores across Australia now feature the new top of the range La Marzocco Linea PB coffee machines valued at over $20k and Mythos One and EK43 Grinders as well as Puqpress.

“Soul Origin prides itself on a commitment to excellence in the entire process ranging from where the beans are sourced, how they are roasted and handled, right through to execution by the passionate and talented baristas at the espresso machine,” added Taylor.

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