Deliverect acquires social media F&B ordering solutions firm ChatFood

The two are able to serve 43,000 restaurants and food service businesses globally.

Deliverect, a global scale-up that integrates and accelerates online orders for restaurants has acquired ChatFood, a leader in social media ordering, order and pay at table, and loyalty solutions. 

The acquisition will see Deliverect and ChatFood provide the restaurant industry with a unified solution to enable profitable growth and exceptional experiences, including social, dine-in QR, and direct channel ordering, as well as online food delivery.

With the addition of ChatFood, Deliverect will offer customers a one-stop, best-in-class digital platform that eliminates complexity and drives value for both in-restaurant dining and online delivery experiences. When restaurants invest in social media ordering technology specifically, they can better understand, connect with, and engage their customers directly to grow to repeat business and stand out from the competition.

ChatFood solutions have resulted in 35% higher average spending from customers, 3x more tips, and 25% more labour efficiency. 

The acquisition will also see Deliverect upgrade its services to include:

• Deliverect Social Media Ordering: Restaurants’ customers can order from their social media accounts. Tap into a restaurant’s social channels and marketing tools to see margins, followers, and orders grow.
• Deliverect Order & Pay: Restaurants can digitise their dine-in experience with custom QR codes for menus, ordering, bill management, and payment. This solution helps staff focus on creating the best dining experience and rewards customers for their visits. With this acquisition, Deliverect Social Media Ordering and Order & Pay will be available globally on a rolling basis over the coming months.

“We are thrilled to welcome ChatFood to the Deliverect team,” said Zhong Xu, CEO and co-founder of Deliverect. “With ChatFood, we now provide a 360-degree solution inspired by the challenges our customers face, supporting them both with in-restaurant dining and online food delivery. This milestone is significant for our company because each day we strive to simplify the lives of restaurant owners and help them thrive in the digital age.”

ChatFood co-founders, Benjamin Mouflard and Vini Rodrigues will remain with Deliverect, leading further growth and expansion.

“We’ve had an opportunity to observe Deliverect’s values and dedication to their customers through our existing integration and long-standing partnership. We recognised that their approach aligned with our own,” said Ben Mouflard, CEO and co-founder of ChatFood. “We are so excited by this next chapter in our journey and bringing our solutions to restaurants around the world.”

Together Deliverect and ChatFood serve over 43,000 restaurants and food service businesses around the world and power over 300 million orders in 42 markets. ChatFood’s strength is in the Gulf region with more than 3,000 food service locations relying on their technology.

"Deliverect's acquisition of ChatFood is a significant move for the company in the APAC region, particularly due to ChatFood's impressive product solution," stated Jeremy Van Dille, General Manager of Asia-Pacific at Deliverect. "We are thrilled to expand our solution suite, reaffirming our dedication to our customers and the larger community here."