In Focus
FAST CASUAL | Staff Reporter, Australia

Find out more about Rolld's Brisbane airport strategy

The brand moves forward with strong growth plans and a solid push to gain a bigger foothold in the QSR scene.

Bao Hoang, Co-Founder and Managing Director of Rolld, told QSR Media, “Over the next 12 months we have strong growth plans in the CBD market in Sydney as well as starting to consider a metro push in the Brisbane market.”

Rolld recently landed at the Qantas domestic terminal of the Brisbane Airport.  Regarding the advantages of having an airport terminal store, Hoang said that the location provides them with the much-needed exposure to further tap into the Brisbane market.

“It gives us the ability to expose the brand and cuisine to one of the busiest airport terminals in the country, which particularly in a market where at this stage we have low store numbers gives us greater exposure to more people,” Hoang said.

Branching out

Brisbane, however, is not the only market that the brand is setting its sights on.

“From an unconventional perspective, we have been working on trying to get outlets into some of the Universities in the Melbourne market,” Hoang said.

“We see this as an opportunity to place the cuisine in key markets, with captive audiences.”

Rolld wants to build on the momentum of markets that already have been exposed to the brand and expand to those markets.

“The most important characteristics we are looking for are traffic, exposure, and socio economic/demographic characteristics. Any combination of those factors give us the best opportunity to trade in the strongest possible manner,” Hoang said.

Moving forward, Rolld plans to focus on its customer engagement.

“[We are] constantly reviewing & revising our brand. Moving forward we'll be focusing on customer social engagement through different methods of story telling,” Hoang said.

“We need to consolidate into 2016. We have another 8 stores to open by the end of the year (2015) so pressure is on, but with the popularity of the cuisine we should be able to work on strong growth into next year.”

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