How Red Rooster, Evie use EV charging to their advantage
It saw an average of 34 minutes of visitation time per driver in July.
Red Rooster and Evie Networks recently installed electric vehicle (EV) charging stations in the hopes of raising the number of visitors and average visitation time at the charging station as well as the restaurant.
Evie saw an average visitation time of 34 minutes per driver in July, when drivers can have a break and grab food from Red Rooster. According to Evie’s data, the total charging time for EV charging at Red Rooster Vermont went up from 529 minutes in June to 4,997 minutes in July.
Red Rooster is also reviewing 20 other locations for this sustainable initiative.
QSR Media talked to Red Rooster and Craveable Brands Chief Property Officer Simon Thompson and Evie Networks CEO Chris Mills about their new initiative to provide EV charging in Red Rooster Vermont restaurant.
Check out the Q&A with Thompson and Mills below:
QSR Media: How much of the network do you expect to be able to install the stations?
Thompson: We are currently reviewing over 20 other Reds locations across Australia – it’s the perfect arrangement. Pull into your local Red Rooster, charge up your EV, and treat yourself to our amazing chicken and chips while you’re there!
Mills: We’re building Australia’s largest ultra-fast EV charging network. And Red Rooster (Craveable Brands) represents exactly the type of company we’re proud to partner with. The team is full of energy and enthusiasm. And with locations accessible to all – this partnership helps us achieve our mission to accelerate the adoption of electric vehicles in Australia.
How are you measuring the success of this initiative?
Thompson: This is one of many steps toward our environment, social, and governance (ESG) targets and we hope that it proves to be successful for Evie so that his initiative can be rolled out across as much of our network as possible. Ultimately giving more Australians the confidence to move to EVs AND Introducing more Aussies to our craveable Red Rooster chicken!
Mills: Visitation numbers and average visitation time are our key measures of success.
Early days yet but in June we had 28 charging sessions, in July we had 147 charging sessions! With an average visitation time of 34 minutes per driver in July, we can see the benefit of charging infrastructure at Red Rooster. 30 minutes seems to be the perfect time for a snack, lunch, or dinner break as your car tops up. Keeping in mind that EV ownership in Australia is in its infancy (albeit growing extremely quickly) … we’re thrilled with these results – and the positive anecdotes from our community, many of whom have charged at Reds Vermont multiple times.
Early Days into EV charging but what’s the feedback so far?
Mills: So positive! Evie is lucky to have an engaged community of EV drivers across our GoEvie App and social media. We’ve been thrilled to see such a positive reaction from drivers, many of whom are already repeat visitors!
Reds Vermont is an ideal site – It’s a perfect location for us in Victoria, with the bonus of being connected to an infamous Aussie brand like Red Rooster. It lines up perfectly with what we want to achieve – public charging in places you want to stop. places that are convenient and enjoyable. Places where you can take a break, grab some chicken and chips, and then be charged up and ready to hit the road!