New Wokinabox store marks new look for brand

Opens in newly developed Brickworks Marketplace in Adelaide.

"The new store has been fitted out with digital menu boards and provides a fantastic digital solution through which to Wokinabox showcases its full menu range, Andrew Pearce, National Marketing Manager of Wokinabox told QSR Media.

Explaining, "the moving images, combined with greater clarity, adds a whole new level of customer engagement through suggested selling such as add-ons and upgrades. This ensures that customer up-selling is consistent at every transaction. Wokinabox is confident that this will be reflected in increased bottom line profits."

The digital wall signage also features what's new in store, allowing the brand to further showcase its latest promotions and in-store specials, without the hassle of print proofs and print runs. Higher quality materials, furnishing, and tradesmanship also contribute to the new level of store presence, Pearce added.

"Wokinabox believes this will make for an even more comfortable customer environment and dine-in experience, and place Wokinabox at the forefront of consumers’ minds."

Wokinabox strives to keep up to date with the latest digital marketing and technology trends, he noted. Aside from the new in-store technology, the brand is also putting its efforts in keeping its website and online presence looking fresh and sharp, and ensuring fluidity in brand exposure from online/digital to above the line media.

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Hundreds of executives in and out of the country also joined the whole-day virtual conference.
This is done in partnership with retail property group Vicinity Centres.
The move is expected to complement the company’s long-term plan in the region.
The chain is giving them away on their official Instagram account from October 12 to 22.
Customers who order four medium-sized coffees will get another one for free.
It is also looking ahead to introduce the range into schools, local gyms, hospitals and other venues.
Ezikitchen is currently accepting new applications from brands to join the venue.
It can measure pedestrian traffic, profile customer movement, and more. 
The chain is initially slated to open 20 outlets in the country and New Zealand.
Three new burgers headline the range.   Milky Lane is celebrating the end of NSW lockdown from October 11 by launching 12 brand new menu items, $10 happy hour cocktails and live DJ sets at all locations.