Staff Reporter
,
Australia
The brand joined forces with food rescue organisation OzHarvest as part of its in-store #HeatUpTheStreet campaign this winter.
Sumo will donate 50c per soup slammer sold to OzHarvest to help people in need, equal to one meal.
Along with the partnership, Sumo introduced a new range of ‘harvested’ seasonal soups and salads with a proportion of the proceeds from the sale of these items going towards helping provide nutritious meals to those in need of help.
SumoSalad’s Heat Up The Street campaign runs from 2nd June until August 31st 2016.
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