News
COMMUNITY | Staff Reporter, Australia
view(s)

7-Eleven seeking to expand cup recycling program

Fifty schools have partnered with the chain since the initiative was launched in late 2020.

7-Eleven is looking to rapidly expand its #CupRescue Schools Program, which seeks to save millions of single-use cups from landfill.

The programme sees the chain giving free cup collection units to enable students and staff to collect cups at their school. The collected cups are then dropped off at their partnering 7-Eleven store.

Fifty schools have partnered with 7-Eleven since the initiative was launched in late 2020, according to CEO and managing director Angus McKay.

“Young people are the voice in many households and communities challenging us on the amount of waste that ends up in the landfill bin. That is certainly the case for me, and for many others in the 7-Eleven team,” he said in a media release.

“We decided to engage young Australians to lead the way in their communities by developing a program that gave schools and students practical tools to empower them to make a difference.”

McKay added that the new extension of the #CupRescue program has been launched with the aim to increase cup recycling efforts throughout the community.

“We partnered with Simply Cups in 2018. Together we have saved more than 16 million cups from landfill. While that’s a start, we want more to be recycled,” he said.

“We’ve installed cup recycling units in more than 660 7-Eleven stores across Australia. But we want to do more. We want to change community habits so that firstly, as many customers as possible use reusable cups, and that we recycle at least as many single use cups as our customers use each year.”

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.