7-Eleven seeking to expand cup recycling program

Fifty schools have partnered with the chain since the initiative was launched in late 2020.

7-Eleven is looking to rapidly expand its #CupRescue Schools Program, which seeks to save millions of single-use cups from landfill.

The programme sees the chain giving free cup collection units to enable students and staff to collect cups at their school. The collected cups are then dropped off at their partnering 7-Eleven store.

Fifty schools have partnered with 7-Eleven since the initiative was launched in late 2020, according to CEO and managing director Angus McKay.

“Young people are the voice in many households and communities challenging us on the amount of waste that ends up in the landfill bin. That is certainly the case for me, and for many others in the 7-Eleven team,” he said in a media release.

“We decided to engage young Australians to lead the way in their communities by developing a program that gave schools and students practical tools to empower them to make a difference.”

McKay added that the new extension of the #CupRescue program has been launched with the aim to increase cup recycling efforts throughout the community.

“We partnered with Simply Cups in 2018. Together we have saved more than 16 million cups from landfill. While that’s a start, we want more to be recycled,” he said.

“We’ve installed cup recycling units in more than 660 7-Eleven stores across Australia. But we want to do more. We want to change community habits so that firstly, as many customers as possible use reusable cups, and that we recycle at least as many single use cups as our customers use each year.”

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Hundreds of executives in and out of the country also joined the whole-day virtual conference.
This is done in partnership with retail property group Vicinity Centres.
The move is expected to complement the company’s long-term plan in the region.
The chain is giving them away on their official Instagram account from October 12 to 22.
Customers who order four medium-sized coffees will get another one for free.
It is also looking ahead to introduce the range into schools, local gyms, hospitals and other venues.
Ezikitchen is currently accepting new applications from brands to join the venue.
It can measure pedestrian traffic, profile customer movement, and more. 
The chain is initially slated to open 20 outlets in the country and New Zealand.
Three new burgers headline the range.   Milky Lane is celebrating the end of NSW lockdown from October 11 by launching 12 brand new menu items, $10 happy hour cocktails and live DJ sets at all locations.