, Australia

7-Eleven seeking to expand cup recycling program

Fifty schools have partnered with the chain since the initiative was launched in late 2020.

7-Eleven is looking to rapidly expand its #CupRescue Schools Program, which seeks to save millions of single-use cups from landfill.

The programme sees the chain giving free cup collection units to enable students and staff to collect cups at their school. The collected cups are then dropped off at their partnering 7-Eleven store.

Fifty schools have partnered with 7-Eleven since the initiative was launched in late 2020, according to CEO and managing director Angus McKay.

“Young people are the voice in many households and communities challenging us on the amount of waste that ends up in the landfill bin. That is certainly the case for me, and for many others in the 7-Eleven team,” he said in a media release.

“We decided to engage young Australians to lead the way in their communities by developing a program that gave schools and students practical tools to empower them to make a difference.”

McKay added that the new extension of the #CupRescue program has been launched with the aim to increase cup recycling efforts throughout the community.

“We partnered with Simply Cups in 2018. Together we have saved more than 16 million cups from landfill. While that’s a start, we want more to be recycled,” he said.

“We’ve installed cup recycling units in more than 660 7-Eleven stores across Australia. But we want to do more. We want to change community habits so that firstly, as many customers as possible use reusable cups, and that we recycle at least as many single use cups as our customers use each year.”

Follow the link for more news on

Join QSR Media Australia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!