Fresh Hot Chips—Delivered
Take-away orders are on the rise; meet the chips that will stay crispy for the ride home.
Everyone knows that if a chip isn’t crisp, hot and delicious, it just isn’t a chip—at least, not one worth eating. Dine-in patrons most often eat their chips as soon as they’re served. Consumers expect the same for those delivered to them, but can easily be disappointed when limp chips arrive. While hold times are always important, they are critical for delivery and take-away orders. The real question is how you ensure these customers are getting the same experience when they’re not dining in your restaurant.
Lamb Weston asked this very question, conducting proprietary research to find and develop the solution—Lamb Weston UltraHoldTM Fries.
The creation of UltraHold Fries began with recognizing that home delivery is growing and will continue to do so. Consumers are leading busier lives, so cooking at home is happening less while ordering in a conveniently prepared meal is happening more. In addition, rising fuel prices and increased traffic congestion are prompting consumers to just stay in.*
To ensure that home delivery and carryout orders are as delicious as they should be, Lamb Weston set out to create a chip that stood the test of time—from the restaurant to the kitchen table. This chip had to maintain all of the qualities of a great chip, staying crisp and satisfyingly hot while maintaining great texture for an overall high-quality eating experience. Simply put, UltraHold Fries have earned the name.
The Right Chip For The Road
Chips are one of your most profitable food items. So carrying a second chip—the right chip for home delivery—is imperative. After all, if the chips are cold and soggy by the time they reach your customers’ front doors, you probably won’t get a call back. Not only could that negatively impact your ability to deliver profitably—it could impact your reputation as well.
With superior hold times versus conventional chips, UltraHold Fries ensure repeat purchases, increased share from your competitors and incremental traffic. Lamb Weston ran a test among sensory experts after a 30-minute hold in an insulated case for crispness, heat, bite and overall texture to ensure that these chips stay crisp (and enjoyable) beyond a 30-minute delivery time. Research shows that UltraHold Fries deliver superior crispness and actually lock in heat for superior eating quality vs. traditional and even clear-coated chips. This “ultra hold” capability can also extend delivery radius, increasing the number of deliveries per trip and reducing waste for more servings and more profits.
Don’t miss the opportunity to drive growth in your operation. Serve the ultimate in delivery with UltraHold Fries.
*Euromonitor 2013
