Which brands are the most popular for students?

Student life can be a struggle at the best of times. Trying to get by on minimum income and using your free time to study, get assignments done and socialise. So it only makes sense that students would be more likely to consume meals from QSR’s. But how true is this…?

McDonald’s is the standout QSR, with 43% of Students 18-24 having eaten there in the last 4 weeks, however, they are slightly less likely (4%) than the rest of the Australian population to have done so.

This group is actually 17% and 14% more likely than the rest of the population to eat at Grill’d and Guzman Y Gomez respectively.

What were the top rating statements for each restaurant amongst this group?

Guzman Y Gomez
Has personality & character: 33%
The menu is easy to order from: 31%
Is a popular brand: 29%

Grill’d
Has fresh ingredients: 63%
Offers good quality food: 60%
The menu is easy to order from: 59%

Surprisingly, price did not make it into the top three statements. When it comes to eating, it’s not always price that is the determining factor when fuelling for exams, but rather quality and convenience.

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