Gloria Jean's taps growing alternative coffee brew market
The coffee house chain launched the One Cup Filter by Swiss merchandise item for customers who wish to enjoy a freshly filtered coffee at home this autumn.
Gloria Jean’s Coffees’ new One Cup Filter by Swiss features the Swiss method of filtering coffee and uses a silver foil instead of the usual paper filters. This allows the delicate flavours of the bean to pass through the filter to create the best possible tasting coffee together with the exact amount of boiling water to fill just one cup. The One Cup Filter also allows for a convenient way to enjoy brewed coffee anywhere and any time.
Melita Ferraro, Gloria Jean’s Coffees Head Barista Trainer and Drink Innovations, said: “Filtered coffee is definitely making a comeback in this country as Australians look for new, convenient and stylish ways to enjoy their coffee- wherever they are - without comprising on taste.”
“We understand that as people’s palettes evolve, so does their sophistication for different ways to enjoy their coffee. We hope Australian coffee drinkers enjoy this new filter method as much as we do!”
The merchandise item was first launched in 2010 with a different filter. As the brand saw the opportunities for alternative brewing options grow, Gloria Jean’s Coffees developed the product as a package to fit a variety of needs. The new One Cup Filter by Swiss was designed to allow for customisability and flexibility, without doing away with features such as scoop functions and double walled glass.
Because of the customisability in the One Cup Filter by Swiss allowing for a range of possibilities to each brew, coffee lovers can tailor their coffee to suit their individual tastes and preferences. Brewers who prefer their coffee white, for instance, can increase or decrease the strength of the brew to fit their taste.
Ferraro said that Gloria Jean’s Coffees saw the demand for more options in alternative coffee brewing, including the drip sector cold brew, suggesting a change in consumer taste in favor of more sophisticated methods. The new alternative brewing option have also been popular with franchise partners, and because of its customisability could be a popular hit with Gloria Jean’s Coffees customers.
The One Cup Filter by Swiss comes with its own Gloria Jean’s Coffees glass tumbler and guests will also be able to purchase their favourite whole bean coffee and request it to be ground in their local coffee house.
The One Cup Filter by Swiss will be a permanent merchandise item available now at Gloria Jean’s coffee houses nationwide, with a recommended retail price of $34.95 each for the One Cup Filter by Swiss and glass tumbler.
