TECHNOLOGY | Staff Reporter, Australia

Domino's works with Taguchi to deliver a local area marketing solution

Taguchi Marketing and Domino's Pizza Enterprises launched the Taguchi Digital Marketing and Automation System.

The system will be the local area marketing solution for Domino's pizza restaurant network across Australian and New Zealand.

The Taguchi system which was piloted until the end of April, is now accessible online to the Domino’s franchise network. It provides capabilities for individual restaurant owners and managers to tailor Domino’s Head Office marketing emails and SMS with special offers targeted to their local area customers. Additionally, the Taguchi system provides Domino’s national marketing management with analysis and insights for enhanced operational efficiency and ongoing program improvement.

Dean Maidment, Managing Director of TaguchiMarketing, said: “We’re delighted to partner with a renowned market leader with the calibre of Domino’s on what has been a very exciting and collaborative project.

“Ultimately this is about providing Domino’s customers with great value offers, which satisfy their hunger. Looking forward, having the sophistication of our technology combined with Domino’s innovative marketing expertise, the opportunities for local area program development through further automation and technology enhancements are even more exciting”.

Taguchi Marketing is part of WPP AUNZ, an Australasian marketing communications group. 

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