Brumby's Bakery comes out with new artisan Authentic Sourdough range
The range comes as consumers demand more health-conscious products.
People turn to their bakers as a source of wholesome ingredients and freshly baked products, said Brumby’s Bakery General Manager David Dinnes
“Brumby’s focuses on providing families with home grown goodness - all of our bread products are made with 100% Aussie wheat and are baked from scratch every day by a local baker,” he said.
“While the traditional white and wholemeal sandwich loaves remain popular, in recent times we have also seen an increase in artisan style products. Our Artisan range is one of the highest selling ranges across our bakeries and has been drawing attention in the market place.”
To put an emphasis on Brumby’s quality, freshly baked products, the brand has developed a new Authentic Sourdough range.
“We’ve been working on developing a new range that fits into the artisan category, focuses on health consciousness and also caters to consumers’ gourmet entertaining needs,” Dinnes said.
“Brumby’s current Artisan range includes specialty products: the traditional Sourdough Loaf, Fig and Walnut Sourdough and creative Cobbs like our Soy and Quinoa. The new Authentic Sourdough range includes four new products, each made with levain culture that must be fed flour and water each day in order to survive.”
Dinnes said the baking process is part of Brumby’s authentic baking roots delivering a superior product for customers.
“The difference between a traditional Sourdough loaf and our Authentic Sourdough loaf is the starter we use called ‘levain’, which is an active bacteria culture that is added to the bread to help make it rise,” he said.
“Levain is not as sour as other starters that are used in commercial kitchens and needs to rest for 12 hours to ferment before it can be kneaded and shaped. The baking process is quite complex which is why our bakers call it a labour of love.”
The new Authentic Sourdough range launches this week and includes Authentic Sourdough, Authentic Sourdough Baguette, Authentic Sourdough Fig & Walnut, and Authentic Sourdough Fig and Walnut Baguette.
