Eagle Boys Pizza launches second Mad Minutes promotion
In efforts to strengthen its digital marketing platform.
This time around, Eagle Boys Pizza's Mad Minute promotion will be held exclusively online. Last March, the chain launched the promotion offering prices as low $3 for Classic pizzas and cheaply priced combos, which marked the network’s highest results in a campaign for the year.
“Eagle Boys Mad Minutes was the first of its kind for our network, and the first time an Aussie QSR company has executed a time-driven promotion like this, and it was very successful,” Eagle Boys’ General Manager Retail Nick Vincent said.
“The first Mad Minutes was a chance to see the strength of our IT and marketing systems, and our expectations were exceeded. We successfully managed the onslaught of orders that came in quick and fast.”
Noting that the number of people visiting Eagle Boys’ website in the week of Mad Minutes increased by 50%, online sales raised by 40%, and EDM opening, click-through and conversion rates also lifted significantly.
He added that it is these statistics, matched with emphatic feedback from customers, which encouraged the Eagle Boys marketing and IT teams to plan for round two.
Mad Minutes will run for 14 days only with the Eagle Boys website showing a countdown until a Mad Minutes offer is revealed, with a timer then showing how long until the deals expire. The chain added in a “product deadline” meaning customers will have to race against others to score the hot deals.
The daily Mad Minutes offers will launch every day at random times, with ordering times varying between 29 minutes and three hours, or until all products have been snapped up.
Vincent said Eagle Boys’ IT team was being put through its paces in the lead up to the start of this month’s campaign, which is expected to be much bigger than the first.
“With more people now knowing about Mad Minutes, we expect this to be significantly higher this month and we’re very excited for our customers to push the limits of our IT system. We’re ready.”
