Marketing
7-Eleven taps Aussie indie-pop duo for app-driven giveaway
The promotion is happening until 7 December.
7-Eleven taps Aussie indie-pop duo for app-driven giveaway
The promotion is happening until 7 December.
Hungry Jack's responds to McDonald's trademark lawsuit anew with new ad
The chain claims the ad was released to explain “the significant difference” between the Big Jack and the Big Mac.
Taming the social creature
I’m going to be honest: since COVID-19 hit Australian shores, I have spent just one day working at home with the wife, kids and dog, and that was...
KFC hits pause on “Finger Lickin' Good” slogan after 64 years
The fast food chain says it does not fit in the “current environment”.
Red Rooster, Bakers Delight stick to core products, community involvement to retain customer attention
The chains also explain the value in shifting their focus across digital, social media and television channels.
Six marketing tips to save your quick service restaurant brand post-COVID-19
With store reopenings imminent, most QSR brands will prepare for operational readiness, including adjusting processes to expected government...
QSR focus: quick marketing hacks to grow your restaurant at pace
Quick service restaurants are growing rapidly and competition can often feel like a feeding frenzy.
Pizza Hut announces partnership with Ben & Jerry's
10,000 Pint Slices are being given away to celebrate the team up.
What are your distinctive brand assets?
Speaking of a great food experience, I was reminded the other day how much I enjoyed the distinctive salty and flowery taste of month old Play-Doh...
KFC offers six chicken-themed weddings
Interested couples can lodge an application form on its website.
Ribs & Burgers' Get Schnitty campaign goes live
The campaign is in preparation for their 8th anniversary.
Gelatissimo looking for taste tester to evaluate upcoming flavours
The chain will pay $500 for four hours of work.
Pizza Hut draws on nostalgia, brings back ‘Dougie' for Hot Dot campaign
The initiative sees a heat-sensitive dot placed on the chain’s boxes to measure the temperature of the pizza.
Mad Mex reports “great” engagement results from Pineapple Burrito campaign
Almost 4,000 people have voted for or against the fruit addition via the chain’s Facebook chat bot.
How Bakers Delight, Soul Origin and Huxtaburger are marketing themselves to the smarter consumer
QSR Media talks to the chains’ marketing executives to discuss the latest trends and challenges.
Burger King New Zealand takes down controversial chopstick ad
The ad was criticized for being "racist" on social media.
Chatime launches ‘My First Time' brand campaign
The cheeky campaign is inspired by customers’ first experiences with the brand’s drinks.
