, Australia

Burger Edge offers burgers at $10, to come out with own mobile app

To celebrate its tenth anniversary, Burger Edge will be offering all burgers for $10 for 10 days starting October 14th.

"The celebration is to say thank you to the valued customers that have been loyal through the journey," said Issam Soubjaki, CEO and Franchisor.

In ten years, the company's network grew to 25 stores in the country with another three due by February, 2016.

"Burger Edge serves up more than 28,000 burgers every week. Return business accounts for more than 50% of weekly sales. This is especially notable as the gourmet burger sector has become increasingly crowded and less differentiated. Recently, we were the first Burger franchise to launch home deliveries,” Soubjaki said.

Burger Edge is also nearing the launch of its new app that will allow customers to earn point across all purchases, order online, engage via social media, make in-store cashless payments through their phones, pre-purchase and redeem special offers as well as provide immediate feedback and rate their experience and engagement all via their smart phones.

"The investments we are making are all designed to put us in the frontline of the future QSR landscape," Soubjaki said. 

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