Boost opens 150th international store
Boost Juice Bars announced that it is now operating in more countries than any other juice bar in the world.
“It is an unbelievable milestone for the business. The international strategy was formed in 2004 and after many learnings we are thrilled that we are now getting to critical mass to really be a world Brand. Our vision is to be the “Worlds most loved and known brand” and we are not there yet, but we are well on our way,” Boost Juice founder Janine Allis said.
“On average Boost Juice has grown by two countries and 30 stores a year for the past four years, which is incredible when you think that the brand literally started in a suburban kitchen back in 2000. We are constantly on the lookout for other territories to grow, with great dynamic people that understand the brand.”
“The key to Boost’s success is it was never only about health and great tasting juice or smoothies. It’s about the entire Boost Experience – that energy and passion and love life ethos that infuses everything we do,” Allis said.
“More than just a product, this is what people around the world are buying when they come to Boost.”
Boost also announced that the brand’s growth in the Australian market is strong, with new opportunities opening every week.
Boost now has 232 stores in Australia and 150 stores internationally, having opened 25 new stores in Australia and 45 overseas in the past financial year. Boost has also achieved a 13.5% increase in sales in the 2014-15 financial year compared with the previous year.
