RFG reaches 2,500 outlets
The franchising group announced that it has commissioned its 2,500th outlet globally with the opening of Michel's Patisserie & Cafe in Maitland, New South Wales.
RFG CEO Franchise Andre Nell said that the company's continued network expansion was being driven by high demand for innovative retail concepts in the domestic market, as well as strong international growth.
"Each of our traditional brands, Brumby's Bakery, Michel's Patisserie and Donut King, have developed innovative new retail concepts, focussed on enhancing the customer experience and driving franchised business," Nell said.
"These new concepts have resulted in an increased appetite for the brands among potential partners looking to invest in a franchised business."
Nell said that the store in Maitland is only the 10th of its kind in the country.
"The Michel's Patisserie and Cafe concept features a full format cafe store layout and an extensive breakfast and lunch menu in addition to the family cake, sweet, savoury and coffee offering Michel's Patisserie is renowned for. We've found the expanded menu and modern livery of this new retail concept to be extremely appealing to consumers and new franchise partners alike."
In addition to organic growth domestically, Nell said that RFG's international operations have supported the company's current ambitious growth targets, with the highest growth markets including Turkey, Malaysia and China.
"Our Master Franchise Partner for Gloria Jean's Coffees in Turkey is soon to open the 50th outlet in the region, placing Turkey as the fourth largest region for Gloria Jean's Coffees across the globe, behind the USA with 60 outlets, UAE with 64 outlets and of course Australia with more than 300," he said.
Gloria Jean's Coffees' first outlet in Hawaii opened late last year.
"In November 2015, Gloria Jean's Coffees put their first store on the ground in Hawaii as part of the multi-million dollar refurbishment of the Ala Moana Centre in tourist mecca Waikiki Beach," Nell said.
"The 150sqm store features innovative brewing methods, such as the Kyoto cold drip method, and employing an on-site coffee expert to provide guests with insights into everything coffee related, from bean sourcing and roasting to the best brewing methods."
