In Focus
FRANCHISING | Staff Reporter, Australia
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Find out all about the popular bento box specialist coming to Oz

QSR Media got in touch with HottoMotto, a Japanese bento box chain, to talk about the challenges it faced coming to the country, its unique bento box tradition, and how it fits with Australia's love for Japanese food.

As a takeaway bento chain, HottoMotto has the largest share of the bento market in Japan today, with more than 2,600 shops in Japan. The brand has been expanding in China and Korea, and has made its way to Australian shores. The first HottoMotto outlet in Australia opened in Sydney.

QSR Media: Can you tell us more about your brand? What drives HottoMotto's success as a takeaway bento chain?

We are making bento boxes taste as close to the same taste as Hotto Motto Japan offer by importing ingredients, sauces and spices from Japan.

We could say confidently that we made have been successful if we could help Australians to enjoy a healthy Japanese meal as often as possible, even daily.

QSR Media: What's the story behind your Australia launch?

As you know, Japanese food and Japanese bento boxes are very popular in a lot of countries. We have a long history, various techniques and experience in this area. We have seen the popularity of Japanese food in Australia but feel that the bento box hasn't been properly introduced so have decided to fill that gap.

QSR Media: How has your brand been received?

So far so good as planned.. a lot of initial interest but we need to expand on brand awareness and recognition.

QSR Media: What can you say is the most challenging thing about your opening?

How we can promote and make customers to find our rice is unique - tasty and healthy. We use a special white rice that is highly nutritious but it has been difficult to convey this message.

QSR Media: Any big plans for the year?

Planning to open a few more shops in various locations in Sydney. 

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