MissChu turns to social media in effort to boost foot traffic
Invites loyal customers to keep patronizing the brand.
Recent news has dampened foot traffic to the beloved misschu stores in Sydney, however Nahji and the Administrators are now turning to social media.
According to a MissChu spokesperson, both Nahji and the Administrators are behind the campaign hoping to increase foot traffic to stores.
The objective of the campaign is to reinvigorate nostalgia towards the brand encouraging old and new customers to socially share why they love MissChu’s and to head on into stores for some Vietnamese delights. The campaign has introduced a hashtag (#weneedchu) along with a social CTA of “Nothing’s changed, we’re still here”, MissChu is hoping to keep the customers coming in for their iconic Vietnamese street food in this hard time.
In addition, the campaign will also look to feature several staff members behind the well-known Nahji that have helped the business become what it is today, ensuring the brand always keeps a human ‘local’ feel.
"Campaign so far is going well, with increased foot traffic and so far incredibly positive sentiment towards the brand and the brand experience. Some great stories have been shared," the spokesperson told QSR Media.
"With no media spend and only owned channels the campaigns success has been higher than expected."
