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EXECUTIVE INSIGHTS | Staff Reporter, Australia
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Use Facebook and Instagram to effectively connect with your customers

Find out how social media can connect you to Millenials at the upcoming QSR Media Conference.

As the lead Client Partner looking after automotive and quick service restaurants, Ted Bergeron from Facebook & Instagram Australia helps clients achieve measurable business results on Facebook and Instagram. About 11 million people are on the platform every single day in Australia, with 1 in 3 mobile minutes being spent on Facebook properties.

He will be joining the session "The Digital QSR," with Armina Soemino, Equities Research at J.P. Morgan and Steve Plarre, Chief Executive Officer of Ferguson Plarre Bakehouses, to share his insights on how the social media is being used in different ways, with many of the leading quick service and fast casual restaurants using the platform as broadcast channels.

Learn how you can use the platform to connect with and influence your core customers. The biggest opportunity on Instagram is the ability to connect with Millennials, with 1 out of 2 Aussie Millennials on the platform, Instagram will increasingly be a key channel for QSRs to reach this hard to find audience moving forward.

The QSR leaders are capitalizing on mobile mindshare to help drive product awareness, brand favorability, and top of mind awareness on the go.

"Facebook and Instagram are used in different ways by consumers and the QSR category needs to embrace messaging that matches each user experience," Bergeron noted. "Facebook works as a discovery platform – a personalized newspaper of your world, while Instagram is a creative and inspiring environment filled with beautiful imagery to match your passions."

The QSR Media Conference and Awards will be on 22 July at Hilton Hotel, Sydney.

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