QSR Media Conference and Awards 2015

Wed, 22 July 2015
Hilton Hotel, 488 George Street, Sydney


QSR Media Conference and Awards 2015 is now in its 2nd year. Last year was a sell out due to the highly targeted and relevant topics designed specifically for QSR executives. We had over 50 different QSR and fast casual chains send their executives. This is a must-attend event if you work in the quick service or fast casual industry.

Ticket Price: $255 per seat







8:30 - 9:00 AM Registration


Stephen Walters, Chief Economist
J.P. Morgan

In this session, learn about the current status of the Australian economy, the global economy and its implications for the QSR Industry.
Know what is going on with consumers and what they are spending on, and what they are not. Find out the perspective of a Chief Economist on government policy and his thoughts on longer term outlook for consumer spending.

9:30 - 10:00AM Panel Discussion: CEO Outlook


Serge Infanti, Managing Director
Foodco Group Pty Ltd (Jamaica Blue, Dreamy Donuts and Muffin Break)
Luke Baylis, CEO
Sumo Salad
Clovis Young, Founder
Mad Mex

Discussion Points to include:

1. Challenges, threats and opportunities for the industry

2. The Franchisee/Franchisor Relationship - what do recent changes actually mean?

3. The macroeconomic outlook

10:00 - 10:40AM Leadership: how to inspire, lead and take risks in the competitive QSR segment


Tom Potter
Founder, Eagle Boys Dial-a-pizza

From a small business to a large franchise network, find out how to thrive and not just survive the journey.

10:40 - 11:15AM Morning Tea

11:15 - 11:45 Panel Discussion: The Ethical QSR


Erika Sirimanne, Business Development Consultant
Euromonitor International
Sarah Collier, Senior Supply Chain & CSR Manager
Yum! Restaurants International

Nicola Mills, Chief Executive Officer
Pacific Retail Management

11:45 - 12:15PM Panel Discussion: The Customer Experience

Gina Kahler, Regional Marketing Director
Subway Australia and New Zealand
Geraldine van der Merwe, National Marketing Manager
Palm Oasis Ventures for Baskin-Robbins Australia
Paola Tanner, Director
Fuse Franchise Partners

Discussion Points to include:

  • How to develop a customer experience that is going to inspire your customers but that can realistically be executed?
  • How to get marketing and ops working together to deliver the brand promise?
  • What are the biggest marketing challenges in the QSR space today given there are so many well executed concepts out there?
  • Is the social and word of mouth exposure generated by a great customer experience the key to spending less on marketing?

12:15 - 2:15PM QSR Media Awards

For full list of Awards & criteria click here


2:15 - 2:45PM Panel Discussion: The Digital QSR

Panel Speakers:

Armina Soemino, Equities Research
J.P. Morgan

Steve Plarre, Chief Executive Officer
Ferguson Plarre Bakehouses

Ted Bergeron, Client Partner
Facebook and Instagram Australia

Find out in this session how some leading QSR’s are using digital strategies to engage, market and upsell to their customers.

Discussion points include:

  • How to stay ahead of the digital game, increase brand awareness, engage customers, and grow sales by utilizing digital technologies and strategies?
  • What is the good and bad of app development and how can you benefit from new technology integration?
  • What are the different ways social media is being used and how can it connect you to Millenials?
  • What are the key learnings of Ferguson Plarre Bakehouses' after integrating new technologies to a hundred year old brand?


2:45 - 3:15PM - Understand the evolving QSR landscape — spending, key visit situations, food and beverage choices


Ciara Clancy, Director,
Australia Foodservice - NPD Group
  • Understand how consumers choose sides. In this session, discussion points include:
  • Why do consumers sometimes use one channel over another?
  • Where should you focus your efforts and strategies for growth in 2015?

3:15 - 3:30PM - BREAK


3:30 - 4:00PM Panel Discussion: Taking your QSR brand overseas

Panel Speakers:
Keith Warren
Ian Martin, Chief Executive Officer
Noodle Box

David Jamieson, Team Leader - Food Trade
Australian Trade Commission (Austrade)

Corinne Attard, Partner
Holman Webb Lawyers

Find out in this session how to build an international brand and what to consider when taking your brand overseas.

Discussion points include:

  • How to choose the right overseas partner and which market to choose?
  • What government assistance is available to your business?
  • How can you guarantee a quality supply chain?
  • How to adapt to changing regulatory and market dynamics?
  • How to strike the balance between keeping the essence of your brand and tailoring to local tastes?
  • How to take Australian brands and products to Asian markets?
  • What do the overseas consumers want from “Australian” food?
  • What are the different kinds of agreement franchisors can use?
  • What types of IP and registration issues will you encounter?


4:00pm - 4:30PM Big Data and QSR's - Predictive Analytic Systems

Panel Speakers:

Vanessa Wilmot, Director
Geotech Information Services

Andrew Danson, National Network Manager
Roll’d Australia Pty Ltd

Larissa Orth, Network Development & Property Manager
Yum! Restaurants International

Find out in this session the importance of using data and predictive analytics to understand more about your QSR brand.

Discussion points include:

  • How can data and predictive analytics benefit your brand?
  • What are the key target market and key sales drivers for KFC and Roll'd?
  • How has predictive analytics help KFC make sales projections for potential new restaurants and estimates of cannibalisation on the existing KFC network?

4:30PM Close and Cocktail Party

*Agenda is subject to change