Overview
QSR Media Conference and Awards 2015 is now in its 2nd year. Last year was a sell out due to the highly targeted and relevant topics designed specifically for QSR executives. We had over 50 different QSR and fast casual chains send their executives. This is a must-attend event if you work in the quick service or fast casual industry.
DRAFT AGENDA:
8:30 - 9:00 AM Registration
9:00 - 9:30AM AN ECONOMIC OVERVIEW
Stephen Walters, Chief Economist
J.P. Morgan
9:30 - 10:00AM Panel Discussion: CEO Outlook
Speakers:
Discussion Points to include:
1. Challenges, threats and opportunities for the industry
2. The Franchisee/Franchisor Relationship - what do recent changes actually mean?
3. The macroeconomic outlook
10:00 - 10:40AM Leadership: how to inspire, lead and take risks in the competitive QSR segment
Speaker:
From a small business to a large franchise network, find out how to thrive and not just survive the journey.
10:40 - 11:15AM Morning Tea
11:15 - 11:45 Panel Discussion: The Ethical QSR
Speaker:
Nicola Mills, Chief Executive Officer
Pacific Retail Management
11:45 - 12:15PM Panel Discussion: The Customer Experience
Gina Kahler, Regional Marketing Director
Discussion Points to include:
- How to develop a customer experience that is going to inspire your customers but that can realistically be executed?
- How to get marketing and ops working together to deliver the brand promise?
- What are the biggest marketing challenges in the QSR space today given there are so many well executed concepts out there?
- Is the social and word of mouth exposure generated by a great customer experience the key to spending less on marketing?
12:15 - 2:15PM QSR Media Awards
For full list of Awards & criteria click here
CLICK HERE TO NOMINATE YOUR RESTAURANT
2:15 - 2:45PM Panel Discussion: The Digital QSR
Panel Speakers:
Armina Soemino, Equities Research
J.P. Morgan
Steve Plarre, Chief Executive Officer
Ferguson Plarre Bakehouses
Find out in this session how some leading QSR’s are using digital strategies to engage, market and upsell to their customers.
Discussion points include:
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How to stay ahead of the digital game, increase brand awareness, engage customers, and grow sales by utilizing digital technologies and strategies?
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What is the good and bad of app development and how can you benefit from new technology integration?
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What are the different ways social media is being used and how can it connect you to Millenials?
- What are the key learnings of Ferguson Plarre Bakehouses' after integrating new technologies to a hundred year old brand?
2:45 - 3:15PM - Understand the evolving QSR landscape — spending, key visit situations, food and beverage choices
Speaker:
- Understand how consumers choose sides. In this session, discussion points include:
- Why do consumers sometimes use one channel over another?
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Where should you focus your efforts and strategies for growth in 2015?
3:15 - 3:30PM - BREAK
3:30 - 4:00PM Panel Discussion: Taking your QSR brand overseas
Noodle Box
David Jamieson, Team Leader - Food Trade
Australian Trade Commission (Austrade)
Corinne Attard, Partner
Holman Webb Lawyers
Find out in this session how to build an international brand and what to consider when taking your brand overseas.
Discussion points include:
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How to choose the right overseas partner and which market to choose?
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What government assistance is available to your business?
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How can you guarantee a quality supply chain?
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How to adapt to changing regulatory and market dynamics?
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How to strike the balance between keeping the essence of your brand and tailoring to local tastes?
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How to take Australian brands and products to Asian markets?
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What do the overseas consumers want from “Australian” food?
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What are the different kinds of agreement franchisors can use?
- What types of IP and registration issues will you encounter?
4:00pm - 4:30PM Big Data and QSR's - Predictive Analytic Systems
Panel Speakers:
Vanessa Wilmot, Director
Geotech Information Services
Andrew Danson, National Network Manager
Roll’d Australia Pty Ltd
Larissa Orth, Network Development & Property Manager
Yum! Restaurants International
Find out in this session the importance of using data and predictive analytics to understand more about your QSR brand.
Discussion points include:
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How can data and predictive analytics benefit your brand?
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What are the key target market and key sales drivers for KFC and Roll'd?
- How has predictive analytics help KFC make sales projections for potential new restaurants and estimates of cannibalisation on the existing KFC network?
4:30PM Close and Cocktail Party
*Agenda is subject to change