The bakery chain with the help of independent regional bakery Euroa Hot Bread, raised over $3000 for the Starlight Children’s Foundation through Not Cross Buns sales.
In late 2015 Ferguson Plarre Bakehouses CEO Steve Plarre sent an open letter to the heads of Coles and Woolworths asking that they not sell Hot Cross Buns straight after Christmas, supported by a public rally of hundreds of bakers and their customers. When the movement was not enough to stop the grocery stores from selling Hot Cross Buns straight after Christmas, the Not Cross Bun was created.
Ferguson Plarre Bakehouses and Euroa decided to donate part of the proceeds from the smiley faced fruit buns to help sick kids through the Starlight Children's Foundation.
"Bakers across Australia agree that the supermarkets are stretching their promotions beyond what’s considered reasonable. This was about family values being honored to keep Easter special. It’s a real shame that we needed to send the letters and take to the streets to be heard on this matter. It is however a great pleasure to know that some good can come from it all and that we’ve been able to help grant some wishes for very sick children” said Steve Plarre.
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