TECHNOLOGY | Staff Reporter, Australia

Pizza Hut continues digital transformation with new Facebook Messenger ordering platform

It features tokenised payments provided by Visa and Cybersource.

Continuing its digital transformation, Pizza Hut announced the launch of its ordering platform via Facebook Messenger.

Specifically designed for mobile devices, Pizza Hut Instant Ordering is described as an “extensively customised” bot, allowing users to order from within the Facebook Messenger app.

Customers can access the new ordering platform by heading to the Pizza Hut Instant Ordering Facebook page and clicking ‘send message’ to get started. Another option would be for customers to search ‘Pizza Hut Instant Ordering’ via Facebook Messenger.

The chain’s ordering bot presents users with a series of selections, including delivery or pick up, product category and pizza type. Pizza Hut Instant Ordering also features tokenised payments provided by Visa and Cybersource.

“Tokenisation replaces card details with unique digital identifiers or ‘tokens’, meaning sensitive information like account numbers and expiry dates aren’t stored,” Dan Parsons, Visa Head of Merchant Sales and Acquiring for Australia, New Zealand and South Pacific, explained. “It also enables Pizza Hut customers to have payment details instantly updated when a card is lost, stolen or expires, so there is no need for the customer to log in and update their details.”

“We are in the middle of transforming our great brand and working closely with our franchise partners to build our capability and capacity to delight our guests. We will radically improve our customer experience with a faster, more relevant and effective digital ordering platform,” Pizza Hut CEO Phil Reed added.

Photo credit: Pizza Hut Instant Ordering Facebook

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