Nando's partners with DoorDash to launch own delivery service
The move also allows the fast casual chain access to insights to consumer preferences and behaviours.
Nando’s has partnered with DoorDash to launch its own delivery service available through their app and website, also giving its 124 restaurants across VIC, NSW, QLD, and WA access to the latter’s fleet of drivers.
The move was made via DoorDash Drive, the platform’s while-label fulfillment platform that powers direct delivery for businesses.
From this week, Nando’s new app and website will offer direct, restaurant-to-door contactless delivery, geared to bolster the user experience by “streamlining the food selection and delivery process.”
“Allowing customers to access and interact with Nando’s how and when they want is a key part of our customer experience journey and ongoing digital transformation,” Nando’s Australia and New Zealand chief marketing officer Helen Reece said.
“Nando’s Delivery gives us direct contact with our customers, allowing us to gain invaluable insights into their preferences and behaviours, which means we now have a flexible delivery model where we can adapt our offering to ensure a brilliant brand experience. For the first time our customers can also now access our PERi-Perks Loyalty program and all its benefits, including collecting loyalty points and redeeming offers, without stepping foot into a restaurant.”
To mark the launch of Nando’s Delivery, customers can avail of an unlimited free delivery until 27 September via their new app for iOS or Android or via nandos.com.au. Members of the PERi-Perks Loyalty programme will receive perks only available via Nando’s Delivery, including 1 point for every $1 spent, exclusive access to offers and a free birthday feed.
