Nando's bolsters digital ordering experience with Adyen partnership
The two organisations are also working together to fortify Nando’s payment channels.
Nando’s has partnered with payments solutions provider Adyen in a bid to enhance its customer experience across its 200-plus Australian and New Zealand restaurants.
The fast casual chicken chain selected Adyen for its ability to “provide a single view of the customer across all payment channels – online, in-restaurant, and in-app – and to deliver insights that enable Nando’s to personalise each interaction.”
Nando’s also sought a partner with “strong” risk management and fraud prevention capabilities as it continues to digitally transform.
“We wanted a modern, world-class engine that would help us access customer insights across all channels. We cast a large net to see which providers could truly deliver on our vision for unified commerce and exceptional customer experience, and Adyen stood out,” Nando’s Australia and New Zealand CIO Ed Tollinton said in a media release.
Nando’s is rolling out Adyen’s “unified commerce” platform across its website, app, and network, which its mobile e-commerce, delivery and mobile ordering via in-restaurant QR codes.
“We’re also using Adyen’s tokenisation technology in our new PERi Perks mobile app to help with repeat ordering. Through tokenisation we can now recognise our customers, wherever they order, while also ensuring their details are kept secure. We can also track conversions and compare to industry benchmarks which allows us to confidently act on payment insights and create seamless, consistent, cross-channel experiences for our customers,” Tollinton added.
The two companies are also working together to fortify Nando’s payment channels utilising Adyen’s RevenueProtect technology to assess the risk associated with customers through a combination of device fingerprinting, algorithmic matching and behavioural analytics.
“Adyen is excited to partner with a beloved brand like Nando’s that acts with such purpose-led vision and recognises the role of payments and unified commerce in creating exceptional customer experiences. We look forward to working closely with the Nando’s team as they continue to drive technological innovation across their Australian and New Zealand operations,” said Michel van Aalten, Adyen Country Manager, Australia and New Zealand.
