Krispy Kreme launches ‘lickable’ ads
For the first time in the country, the donut chain will unveil virtual, ‘lickable’ doughnut ads to virtually taste its new “Decadent Desserts” range.
Krispy Kreme’s Digital Business Manager, Russell Schulman, said that while not all consumers will be salivating over their iPhone screen, the novel new ‘virtual doughnuts’ do promise to be fun and engaging for everyone, allowing users to discover the new doughnut dessert treats – New York Cheesecake, Black Forest, Lemon Meringue and Tiramisu.
“Our new lickable ads give fans the opportunity to virtually lick the toppings off their favourite ‘Decadent Desserts’ doughnut, whilst racing against the clock to produce the fastest ‘lick time’ and challenging friends to beat their score by sharing their results through social channels.”
“We’re excited to spread the joy of Krispy Kreme in a way that is innovative, entertaining and fun. Obviously we understand that not everyone will choose to lick their phone, and to those people, we say - why not head in-store and try the real thing instead,” Schulman said.
Krispy Kreme’s new lickable ads utilise Google’s Lightbox ad technology, giving consumers a seamless full screen experience on any device.
“Lightbox technology allows us to spread the joy of Krispy Kreme to consumers in a new, and innovative way. We know our fans enjoy interacting with Krispy Kreme online, whether that be via social, or through our user-friendly online ordering service. Our lickable ads will give fans a new and interesting way to digitally interact with the brand,” Schulman said.
