The pizza company launched Zero Click ordering, allowing customers to order their Domino’s meal without clicking a button.
To order, a customer simply has to open the brand's mobile app and after a 10 seconds countdown Domino’s will place their favourite order or a choice of one of their four most recent orders.
Domino’s Group CEO and Managing Director Don Meij said that introducing Zero Click ordering to customers is just another innovation making ordering easier.
“Domino’s has always tried to make online ordering faster and easier for our customers, from two tap ordering on smart watch to SMS ordering, we’ve been crunching down the time it takes to order – giving our customers back their time," Meij said.
“If 10 seconds is too long, customers with an iPhone can turn the dial on the screen to speed up the order meaning the sooner the order is placed, the sooner we can get that piping hot pizza to our customers.”
Zero Click is a standalone free app which can be downloaded from the Apple iTunes store or Google Play. Customers just have to log in with their Domino’s account to place their first order. For iPhone users Domino’s customers can order with voice activation by easily Siri “Hey Siri, open Zero Click”.
“By using voice activation we are providing a whole new way to order for our busy customers,” Meij said.
“If they have their hands full at home with the kids, are on the run at work or commuting home they can simply say five words and their supreme or meatlovers pizza is on its way.”
iPhone users will also be able to ensure the ordering experience is secure with the Zero Click app using TouchID.
“More and more our customers are wanting to get food on the go as they are eating on the run with their busy and active lifestyles. Domino’s has catered to these customers by providing the fastest, easiest ordering experience available in the Quick Service Industry,” said Meij.
“We have also catered to this customer audience by developing a fantastic new product range full of great tasting options such as Mac and Cheese Croquettes or Korean Sticky Wings that are perfect for lunch or when you are on the go.”
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