Domino’s comes out with Apple Watch app
The pizza chain announced that its Live Pizza Tracker will be made available via Apple Watch.
Group CEO and Managing Director Don Meij said the Apple Watch offers the ideal interface and convenience for customers to be able to access the status of their pizza orders anytime, anywhere.
"Domino’s Live Pizza Tracker is a unique and popular part of the Domino’s online ordering experience that customers have come to know and love,” he said.
"The Apple Watch ensures customers can keep their iPhones in their pocket and glance at their watch to view the status of their order – from anywhere and at any time!”
Meij said that wearables, especially Smart Watches, offer the opportunity for brands to tap into unique consumer engagement initiatives.
"We really have entered a new level of accessibility and providing customers this level of tech-convenience is just the beginning. If people look back at what we did with mobile when we entered that space back in 2009, that was just the beginning and now it accounts for well over 50% of sales."
"It’s all about embracing new pieces of technology and what we are seeing now is only the first generation of wearables and their application to providing consumers with a unique experience,” Meij said.
Domino's chief digital officer Michael Gillespie said, "Apple Watch differs from other devices in that it is always with you; it is literally attached to you so it offers a whole new level of convenience. To check on the status of your pizza order all you have to do is glance at your wrist, so it doesn’t disrupt what you were previously doing."
"At Domino’s we are strong believers in saving customers’ time, and this is another way we are giving customers back seconds and minutes."
He said that the company also recently introduced Quick Ordering for online orders, where customers’ favourite orders are saved so they can order in as little as four clicks.
