Deliverect to expand Australian operations to address growing demand for online food ordering

The Belgium-based scale-up aims to simplify online ordering for the Australian restaurant industry.

European online food delivery management solutions provider Deliverect is expanding to Australia, starting with the appointment of Jeremy Van Dille as the company’s general manager for Australia and New Zealand.

Deliverect, which provides a software platform that connects restaurant POS and kitchens with delivery services, says it has 1,500 Australian food service locations as customers that includes Outback Steakhouse, Red Rooster, Hungry Jacks, Fishbowl and Pretzel restaurants, along with food delivery partners such as Uber Eats, Doordash, Menulog and Deliveroo.

The company plans to grow the newly-created Australian team to 50 during 2022, along with substantially expanding its footprint across the local restaurant industry.

“Moving in and out of COVID lockdowns has fundamentally changed the way people eat and drink and restaurants have had to pivot as demand for food delivery services reaches new heights,” Van Dille said in a statement.

“There are currently about 65,000 restaurant locations doing food delivery across the country. Most have adapted during the pandemic to cater to existing patrons and reach new clientele. These restaurants have come to us because the complexities of dealing with numerous delivery partners complicates managing online sales channels.”

A subscription-based SaaS (software-as-a-service) platform, Deliverect integrates directly with restaurants’ POS systems, automating the inbound online order flow through a single point – geared to remove the need for staff to monitor multiple devices and manually re-enter orders into their existing system.

With orders from Uber Eats, Doordash, Menulog or Deliveroo, Deliverect “intercepts” the order, processes it, then transfers it straight to the kitchen. Globally, Deliverect processes 1.5 million orders each week, supporting over a hundred integrations with major POS and delivery partners.

In April, Deliverect raised USD$65 million in a Series C funding round, bringing total fundraising to more than USD$90 million since it was founded in September 2018.

“Building on our success in Europe, this year’s expansion into new markets like Australia, the United Arab Emirates and Mexico marks a major milestone for Deliverect. Since our first days, we’ve worked hard to create a strong ecosystem of food service customers, POS and delivery partners, and we look forward to building new relationships in Australia,” added Deliverect CEO Zhong Xu.

“Australia has a very sophisticated food industry, particularly when we look at the uptake of QR code menus and ordering in restaurants. We expect the convenience and efficiency of online food ordering means consumer demand will continue to flourish and our goal is to be the partner who helps the food service industry continue to connect, innovate and evolve through technology.”

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