SOCIAL MEDIA | Staff Reporter, Australia

Baskin-Robbins launches national Instagram account

Fans can now follow the brand on Instagram and win a year's supply of ice cream.

During the month of February, to celebrate the launch of @BaskinRobbinsAustralia on Instagram, Baskin-Robbins will be running a competition, offering guests a chance to win free ice cream for a year. Guests must share their favourite Baskin-Robbins treat along with #BaskinRobbinsAustralia for their chance to win.

Baskin-Robbins General Manager Ben Flintoff said the Baskin-Robbins Instagram account is the perfect platform for the Support Centre, Franchise Partners and guests to share the exciting variety and customisation available within the brand’s ice cream, dessert, cake and beverage categories with their local communities and the nation.

“The launch of Instagram allows us to further our brand awareness not just through brand driven imagery and videos but also through guest generated content, developed by our loyal ice cream followers,” said Flintoff.

The Baskin-Robbins Australia Instagram page will complement the brand’s Facebook page, which currently has over 160,000 loyal followers.

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