Sydney locals prefer McDonald's, says research
A 2015 study by Wimdu revealed that Sydney locals prefer to eat out at McDonald’s due to taste and convenience.
The study was designed and conducted by Wimdu, the online platform for private apartment rentals, in order to reveal eating habits of Sydney locals and tie Wimdu’s local accommodation listings with popular restaurants. It involved six hundred Australians living in or near the Sydney area.
The study said that the results are in stark contrast to reports surfacing all over the world’s media of McDonald’s entering a “deep depression”.
In the first stage of the study respondents are asked just one question: “What’s the best place to eat in Sydney?”. Surprisingly the winning answer wasn’t even a close call: the fast food restaurant won by a solid margin with only one serious competitor, Hurricane Grill.
During the second stage of the study, a follow-up survey targeted those who prefer eating out at McDonald’s. The aim was to help us understand the main reasons behind the restaurant’s popularity. “Good, tasty food” was the top answer. “Convenience” and “low price” also surfaced up as primary reasons for local’s choices.
The responses varied from each respondent, but samples include:
- It’s cheap and crunchy and fatty
- Love me them cheeseburgers
- Because they have a good range of nice healthy food
- Because we know the the taste of Mcdonald’s is same around the world no surprises
- It keeps the kids happy
- Maccas is love maccas is life
- You can get a great variety of food whether it be healthy or naughty
- Yummy
Since the initial study didn’t suggest that the answer must be a specific restaurant, some respondents chose their favourite location to eat in Sydney. Top locations include City and Darling Harbour but the third top choice is eating at home.
