The cafe has mostly attracted customers from the younger generations.
McCafe, the coffee chain owned by McDonald’s, is reported to be the most visited coffee store having 2.3 million visitors in an average of four weeks.
According to a research by Roy Morgan, a total of 5.6 million Aussies visits coffee and doughnut stores for the same period. They also mentioned other brands such as The Coffee Club and Donut King with 1.3 million and 1.1 million visits respectively.
“The success of McCafe is built off the huge number of visitors to McDonald’s. Over 10.6 million Australians (52.7%) buy from McDonald’s in an average six months – which we covered in detail earlier this year with our analysis of Australia’s leading fast food outlets,” Michele Levine, CEO of Roy Morgan, said.
“Analysing Australia’s leading standalone coffee/doughnut stores shows that Donut King, Coffee Club and Gloria Jean’s are all visited by over 1 million Australians in an average four weeks with Muffin Break close behind visited by over 940,000 Australians,” he added.
The study further revealed that McCafe, Gloria Jean’s, Donut King and Starbucks attracts Australians aged under 40. The Coffee Club, Michel’s Patisserie and Muffin Break has appealed more to the ones in their 60s.
Roy Morgan also reported the customer satisfaction ratings of these brands for 2018. Donut King has topped these results with 89%, followed by Michel’s Patisserie, Muffin Break and Starbucks with 86%, 84% and 82% respectively.
(Photo credit: McDonald's Facebook)
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