McDonald’s market share dips 1.5% Fonto data reveals

44% said they are dissatisfied with the quality of the food and drinks.

McDonald’s market share dipped by 1.5% related to customer satisfaction, according to a detailed analysis of daily transaction data from more than 80,000 Australians by market and customer insights firm Fonto.

The report outlined that McDonald’s fell short of other key brands, and well short of its two main rivals KFC and Hungry Jack’s, particularly on satisfaction with price.

For those customers across major brands who were dissatisfied, the quality of the food and drinks (44%) and the service experience (39%) were more likely to drive disappointment with experience than price (21%).

According to Fonto, it analysed 80,000 Australians' financial transaction data to accurately understand buyer behaviour over time, and to directly survey them within 48 hours of purchase to understand the “why”.