, Australia
Stock photo /Unsplash

Macca’s top pick by Aussies: survey

International brands dominated the survey.

McDonald's tops YouGov’s 2023 QSR Rankings in Australia with a Consideration score of 35.7.

Aside from  McDonald’s other international fast-food brands also dominated the top five with KFC taking the second spot (with a score of 34.9), followed by Subway (32.7), and Domino’s Pizza rounded off the top five (21.2). 

Hungry Jack’s, the Australian franchise of Burger King Corporation, took fourth place (26.6), and McDonald’s coffee and food & beverage chain McCafé achieved occupied sixth place, with a score of 18.9.  

The rest of the list featured domestic brands. Baker’s Delight took the seventh spot (18.8), followed by Australia’s healthy burgers restaurant chain- Grill’d, which ranked eighth (18.0). Red Rooster ranked ninth (17.6) and The Coffee Club rounded off the top ten rankings in Australia (16.8).

In this report, the brands are ranked according to the Brand Consideration score – which is determined by asking consumers “When you are in the market next to eat/drink at a Casual Dining and Beverage outlet, from which of the following brands would you consider?” 

The report involves seven APAC markets including Australia, China, Hong Kong, Indonesia, Malaysia, Singapore, and Thailand.

Join QSR Media Australia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!