Guzman y Gomez tops Customer Satisfaction Awards
The Mexican food chain took the top spot in the Ray Morgan Customer Satisfaction Awards category of Quick Service Restaurant for July.
According to the Ray Morgan report, 92% of GYG customers in an average four-week period reported that they were satisfied with the brand. Guzman y Gomez’s win is also notable for being the highest satisfaction score achieved in the QSR category so far this year.
Steven Marks, Founder and Managing Director at Guzman y Gomez said, "People think that speed and convenience comes at cost but at Guzman y Gomez we are proving this is just not true. We don't make compromises on anything we do, from delivering quality, fresh and ethically sourced produce to ensuring every single one of our guests receive the best service. We are relentless in making sure we only offer the best to our guests and these results are proof of that."
Norman Morris, Industry Communications Director, Roy Morgan Research, said, “The quick service restaurant category is among the most crowded and hotly contested of all the Roy Morgan Customer Satisfaction Award categories. Satisfaction levels vary wildly, winners come and go, and culinary trends even play a part to a certain extent."
“The popularity of Mexican cuisine, for example, has surged in recent years: 44% of the population now say they like eating it, compared with 39% in 2013. Ever-more Mexican eateries are springing up to take advantage of this— but although this month’s winner, Guzman y Gomez, has almost certainly benefited from the current Mexi-madness, its award is due to more than that. Its emphasis on excellent customer service, fresh ingredients, and a vibrant and fun ambience is obviously being noticed by its customers."
Brands Grill'd, Pizza Capers, and Nando's followed Guzman y Gomez' lead, with 90%, 89%, and 88% satisfaction ratings respectively.
“The fact that Guzman y Gomez has made such an impression on the Take-it-away segment is also a glowing endorsement. This group of seasoned fast-food fanatics eat at or takeaway from quick service restaurants more than most, and have seen (and tasted) it all – it takes something special to please them," Morris added.
“Designed specifically to help businesses from all sectors of Australia’s food industry, Roy Morgan’s Food Segments are an invaluable resource for quick service restaurants wishing to better understand – and improved their customer satisfaction scores.”
For more information about the Ray Morgan Customer Satisfaction Awards, click here.
