Frosty Boy predicts ice cream trends for 2015
Premium and Asian flavours to be a big trend in soft serve.
Frosty Boy National Sales and Marketing Manager Felipe Demartini noted “Australians consume the most soft serve ice cream per capita in the world* and this year I expect this to grow as consumers continue to enjoy mainstream flavours such as Frosty Boy’s Classic Vanilla, while opening their minds and palates to unique flavours.”
“I believe the current soft serve ice cream flavour trends can be split into two markets with the first trend targeted to the premium soft serve market exploring indulgent flavours such as Belgium chocolate and salted caramel soft serve.
“The second trend is derived from an Asian influence. Over the past six months this trend has grown exponentially and includes green tea or black sesame seed flavoured soft serve ice cream," he added. “Everyone is looking for something different and with the Asian population in Australia increasing, we are seeing this cultural influence filter to dessert.”
In addition, Demartini said flavours this year would share a closer link to seasons or special days such as Valentine’s Day.
“There is a huge trend towards ‘red velvet’ across all desserts and we predict this to be more prominent in the soft serve market as we get closer to Valentine’s Day,” he said.
“Similarly, as we get closer to Easter there will be demand for decadent, rich chocolate soft serve ice cream.”
