Euromonitor holds webinar discussing the 'anti-sugar consumer'

Euromonitor International concluded a webinar to query whether the “anti-sugar consumer” is fact or fiction on Jan 21, 2016.

The webinar will be presented by Lauren Bandy, Senior Nutrition Analyst at Euromonitor International.

It tackled the increasing attention on sugar and the role it plays in diet-related disease, and attempted to answer if there is an “anti-sugar consumer” in the current landscape. According to the company, this question was addressed by looking at how trends in packaged food and soft drinks have influenced sugar consumption, what the forecast is for the next five years, the potential for reduced-sugar products and what effect the “anti-sugar movement” is having on manufacturers, consumers and policy makers.

The webinar aimed to gain an understanding of key consumer trends relating to packaged food and soft drink products and how these are influencing sugar consumption globally, as well as examine the different policy solutions that are in place to help address excessive sugar consumption – from both the industry and government perspective.

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