Aussies prefer homemade coffee, research says
New research found that the majority of Aussies prefer the coffee they make at home to what they can buy from their local café.
The survey, conducted by research firm Canstar Blue, also found that consumers are investing more and more in their home made coffee – spending an average of $320 on espresso coffee machines, compared to $296 last year.
Head of Canstar Blue, Megan Doyle, said the survey, of almost 1,000 adults who have bought a coffee machine for their home in the last year, shows Australia’s coffee obsession is stronger than ever, but where we get that coffee from may be changing.
“At a time when many consumers are watching every dollar they spend, it seems quality coffee is one of those luxuries we’re just not willing to sacrifice,” she said.
“The majority of people are not buying coffee machines to save money at cafés or impress their friends, they’re buying them because they produce results as good as – if not better than – what a barista could."
“For some, their coffee machine was an impulse purchase – but most are glad they made it. Rather than being put in a cupboard and forgotten about, coffee machines are becoming an integral part of Aussie kitchens.”
The survey found that 53% of adults prefer homemade brews to those from cafés, particularly with respondents over the age of 65, as 70% show a preference for homemade coffee. At the other end of the spectrum, those aged 18-24 were the biggest fans of takeaway coffee, with 40% favouring what they make at home.
Overall, 66% said they bought their machine to enjoy great tasting coffee at home, while 15% did so in order to save money and 12% were looking for the best way to cater for guests.
Thirty per cent said their machine was an impulse purchase and 37% don’t use it as they thought they would.
Survey respondents were also asked to rate their coffee machine of choice across a range of research criteria, including ease of use, ease of maintenance, reliability, value for money and overall satisfaction.
ALDI was the only brand to achieve a five-star rating for overall satisfaction for its Expressi coffee machine, as well as the only brand to score a five-star rating for the cost of its capsules.
