76% of Australian adults say companies should "make it easier" to understand sugar content, report says

A market research firm also claims naturalness and flavour in beverages are presenting alternatives to sugar and artificial ingredients.

Consumers are “getting wary” of old favourites like soda, cola and lemonade, according to the latest Summer Food and Drink Trends report by Mintel.

Mintel Food & Drink Associate Director Jenny Zegler forecasts that the arrival of naturalness and flavour to the soft drink market is presenting alternatives to sugar and artificial ingredients.

She notes that 76% of Australian adults agree that food and drink companies should make it easier to understand how much sugar is in their products while 75% of German consumers of carbonated soft drinks (CSDs) agree that manufacturers should do more to reduce the sugar in their products.

Read the full report here.

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